FOR IMMEDIATE RELEASE
GolinHarris for MetroPCS
MetroPCS and UFC® Launch Team Metro with Fighters Cain Velasquez and Frankie Edgar
ATLANTA (April 19, 2012) – Few have what it takes to make it to the Ultimate Fighting Championship® (UFC) Octagon cage, but the fighters of Team Metro, sponsored by MetroPCS Communications, Inc. (NYSE: PCS), are ready for victory. Former heavyweight champion Cain Velasquez and former lightweight champion Frankie “The Answer” Edgar will be giving exclusive, behind-the-scenes UFC access to MetroPCS customers and UFC fans. MetroPCS will offer live chats and interviews, in-store appearances and contests, as well as exclusive videos such as battle ready segments, personality profiles and more inside the Octagon from these primetime-powered fighters. MetroPCS will offer this video content exclusively on its MetroSTUDIO™ Video-on-Demand application and MetroPCS’ social properties, including Facebook, Twitter and YouTube.
“We’re incredibly excited to partner with skilled fighters like Velasquez and Edgar whose determination and passion for the sport resonates with fans around the world and have made them top contenders in the Octagon,” said Phil Terry, senior vice president of marketing for MetroPCS. “And MetroPCS is happy to support their efforts by making it easy for consumers to follow their favorite fighters and enjoy exclusive, inside the Octagon content on cutting-edge devices, including 4G LTE handsets, which offer a rich entertainment experience at an incredible value.”
"I'm excited that Velasquez and Edgar will be ambassadors for the MetroPCS brand," said UFC president Dana White. "As former champions, they will display integrity, work ethic and professionalism, and will be able to bring their passion and excitement to even more fans through MetroPCS' devices and exclusive channels."
Team Metro goes live in Atlanta on April 19 at 1:00 p.m. ET during a MetroPCS Team Metro press conference following an open-to-the-public UFC fighter workout from 9:00 a.m. to 12:45 p.m. ET at Georgia State University. Media will have the chance to watch heavy-hitter workouts and interview Team Metro members.
“I need to be connected when I’m training and traveling for fights and I’m looking forward to taking MetroPCS’ great service and phones with me,” said Edgar. “Everybody’s moving to Metro and I’m never one to be left out, so I’m moving too.”
“Partnering with MetroPCS is a great opportunity for me,” said Velasquez. “It’s great to be partnered with a company that serves a consumer similar to the UFC and my fan base.”
Updates to Team Metro, exclusive video content and more information about MetroPCS’ partnership with the UFC will be available on www.metropcs.com. UFC fans can also visit MetroPCS’ Facebook page at to keep up to date on the latest MetroPCS-exclusive content, promotions and events.
About MetroPCS Communications, Inc.
Dallas-based MetroPCS Communications, Inc. (NYSE: PCS) is a provider of no annual contract, unlimited wireless communications service for a flat-rate. MetroPCS is the fifth largest facilities-based wireless carrier in the United States based on number of subscribers served. With Metro USA(SM), MetroPCS customers can use their service in areas throughout the United States covering a population of over 280 million people. As of December 31, 2011, MetroPCS had over 9.3 million subscribers. For more information please visit www.metropcs.com.
About Ultimate Fighting Championship®
Universally recognized for its action-packed, can’t-miss events that have sold out some of the biggest arenas and stadiums across the globe, the UFC® is the world’s premier mixed martial arts organization. Owned and operated by Zuffa, LLC, headquartered in Las Vegas, Nevada, and with offices in London, England, Toronto, Canada and Beijing, China, UFC® produces more than 30 live events annually and is the largest Pay-Per-View event provider in the world.
In 2011, the UFC burst into the mainstream with a landmark seven-year broadcast agreement with FOX Sports Media Group. The agreement includes four live events broadcast on the FOX network annually, with additional fight cards and thousands of hours of programming broadcast on FOX properties FX and FUEL TV. This includes the longest-running sports reality show on television, The Ultimate Fighter®, which now airs on FX in an exciting new live format.
In addition to its reach on FOX, UFC programming is broadcast in over 150 countries and territories, to nearly one billion homes worldwide, in 20 different languages. UFC content is also distributed commercially in the United States to bars and restaurants through Joe Hand Promotions. The UFC also connects with tens of millions of fans through its website, UFC.com, as well as social media sites Facebook and Twitter. UFC President Dana White is considered one of the most accessible and followed executives in sports, with nearly two million followers on Twitter.
Ancillary UFC businesses include best-selling DVDs, an internationally distributed UFC magazine, the best-selling UFC Undisputed® video game franchise distributed by THQ, UFC GYM®, UFC Fight Club affinity program, UFC Fan Expo® festivals, branded apparel, trading cards, and action figures.