GolinHarris for MetroPCS
USA Basketball National Team Member and Basketball Star Deron Williams Suits up as Official Spokesperson for MetroPCS
Partnership will build awareness for the carrier’s expanding Samsung phone lineup and nationwide service
DALLAS (February 14, 2012) – Today, MetroPCS Communications, Inc., the leader in flat-rate, no annual contract and unlimited wireless services, announced a partnership basketball star Deron Williams. As the only 4GLTE no-contract wireless service provider, this partnership provides a unique opportunity for MetroPCS to build awareness for its Samsung Android 4GLTE smartphone lineup and the unprecedented value it brings customers with nationwide 4GLTE service at about half the cost of other providers.
“Deron Williams is highly regarded as one of the top point guards in the world, and dedication on and off the court have been a source of admiration for his teammates, coaches and fans throughout his professional basketball career,” said Tom Keys, president and COO of MetroPCS. “We couldn’t be more excited to bring on a spokesperson that shares our commitment for superior performance as we continually strive to move our customers forward with innovative devices and services at an incredible value.”
As a spokesperson, the seven-year veteran will support various MetroPCS marketing programs, including but not limited to advertising and a commercial spot for MetroPCS’ new brand campaign, everybody’s moving to metro>, as well as exclusive promotions for upcoming Samsung Mobile device launches. Additionally, Williams will interact with consumers through public appearances on behalf of the brand, and participate in various social media initiatives.
“I believe that success stems from a strong desire for growth and improvement,” said Deron Williams. “I’m excited and honored to join forces with a brand that has grown from its beginning in my hometown of Dallas, into the fifth-largest facilities-based wireless carrier in the United States, breaking new ground in its industry all along the way.”
Deron Williams, a member of the 2008 USA Basketball Men’s National Team and a finalist to represent USA Basketball in 2012, joins the MetroPCS family shortly after the service provider inked a two-year agreement as the official wireless partner of USA Basketball. As part of this partnership, MetroPCS embarked upon the USA Basketball Dream Tour – a nationwide journey that connects fans with legendary basketball players.
For more information, please visit:
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News, information and more: www.deronwilliams.com
Follow Deron on Twitter: www.twitter.com/DeronWilliams
Become a fan of Deron on Facebook: www.facebook.com/DeronWilliams
About MetroPCS Communications, Inc.
Dallas-based MetroPCS Communications, Inc. is a provider of no annual contract, unlimited wireless communications service for a flat-rate. MetroPCS is the fifth largest facilities-based wireless carrier in the United States based on number of subscribers served. With Metro USA(SM), MetroPCS customers can use their service in areas throughout the United States covering a population of over 280 million people. As of December 31, 2011, MetroPCS had over 9.3 million subscribers. For more information please visit www.metropcs.com.
About USA Basketball
Based in Colorado Springs, Colo., USA Basketball is a nonprofit organization and the national governing body for men's and women's basketball in the United States. As the recognized governing body for basketball in the United States by the International Basketball Federation (FIBA) and the United States Olympic Committee (USOC), USA Basketball is responsible for the selection, training, and fielding of USA teams that compete in FIBA-sponsored international basketball competitions, as well as for some national competitions. For further information, go to the official website of USA Basketball at www.usabasketball.com.
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